UChoose Rewards® YOU WIN Sweepstakes Official Rules

Introduction

Fiserv, Inc. (including its affiliates, “Sponsor”), is giving away 10 prizes denominated in UChoose Rewards® points as follows:

One first prize: 500,000 points (Approximate Retail Value: $5,000)
One second prize: 200,000 points (Approximate Retail Value: $2,000)
One third prize: 100,000 points (Approximate Retail Value: $1,000)
Three fourth prizes: 50,000 points (Approximate Retail Value: $500)
Four fifth prizes: 12,500 points (Approximate Retail Value: $125)

Prizes will be awarded at random, selected from qualifying entries which occur between the dates of October 1, 2009 and October 31st, 2009. NO PURCHASE NECESSARY TO ENTER OR WIN. VOID WHERE PROHIBITED.

Eligibility

Entrant must be a registered member of the UChoose Rewards® program in good standing at the time of entry and at the time of the award, where “registered” means that the cardholder has created a valid User Name and Password at www.uchooserewards.com. Additionally, entrant must be at least 18 years of age and a legal resident of the 50 states of the United States of America or the District of Columbia. Employees of Sponsor, Affinity Solutions, Inc., B2S Direct, LLC, and the foregoing entities’ subsidiaries, affiliated companies, advertising agencies, legal advisors, and agents, and all those with whom such employees are domiciled are NOT eligible. By entering/participating in the YOU WIN Sweepstakes (“Sweepstakes”), entrant agrees to accept and abide by these Official Rules of the Sweepstakes and agrees that any dispute regarding the conduct of this Sweepstakes, rule interpretation, or award of prizes shall be submitted to Sponsor, whose decisions shall be binding and final in all respects in all matters related to the Sweepstakes. Void where restricted or prohibited by law. Sweepstakes is subject to all federal, state, and local laws and regulations.

Entries

Sweepstakes begins at 12:01 AM Eastern Time on October 1, 2009 and ends at 11:59:59 PM Eastern Time on October 31, 2009. Each use of a registered credit card or debit card (“Card”) to make a Qualifying Transaction will constitute an eligible entry into the Sweepstakes. “Qualifying Transactions” are those which earn UChoose Rewards® points in accordance with the applicable rules of the financial institution sponsoring the UChoose Rewards® program and the UChoose Rewards® Program Terms & Conditions found at www.uchooserewards.com, Program Terms & Conditions. More information about Qualifying Transactions can be found in the UChoose Rewards® Program Terms & Conditions at www.uchooserewards.com and on the Earn Points page of www.uchooserewards.com.

No purchase is necessary to enter or win. To submit a hand-written entry, mail a 3” x 5” card to YOU WIN Sweepstakes, c/o Affinity Solutions, Inc., 333 7th Avenue, New York, NY 10001. Each hand-written entry must include the following information: name, address, telephone number, email address and last 4 digits of the credit or debit card registered in the UChoose Rewards® program. Hand-written entries must be postmarked by October 31st, 2009 and not before October 1st, 2009.

Sponsor is not responsible for lost, late, incomplete, non-delivered, misdirected, or illegible entries; for any unauthorized human intervention; or for the incorrect or inaccurate capture of entry information, or the failure to capture any such information.

Winners

Prize winners bill be selected at random (from total eligible entries received) on November 16th, 2009. There are a total of 10 prizes, denominated in UChoose Rewards® points as outlined in the Introduction. In the event that a winner cannot be contacted, or does not comply with all of the terms and Official Rules of the Sweepstakes, a substitute winner will be selected.

Winners may be notified by their financial institution (via telephone) and/or Sponsor (via email) to the extent such contact information is accurate and available. Winners’ names will be publicized on the UChoose Rewards® website and may appear in other print media as well.

Winners agree to be photographed, with the understanding that the photographs may be used for commercial purposes, including in connection with the advertising of this or future UChoose Rewards® Sweepstakes. Except where prohibited, entrant’s participation in this Sweepstakes constitutes entrant’s consent that their name, likeness, voice and/or biographical data may be used for advertising and promotional purposes without limitation and without additional notice, compensation, or consent.

Prizes / Odds

Odds of winning vary depending upon the number of entries received. Total approximate retail value of prizes is $10,000, with the largest single prize valued at approximately $5,000. Prizes are denominated in UChoose Rewards® points; those points may then be redeemed at www.uchooserewards.com, in accordance with the applicable rules established by the financial institution sponsoring the UChoose Rewards® program and the UChoose Rewards® Program Terms & Conditions, for the reward of the winner’s choosing. Sweepstakes points become available for redemption for UChoose Rewards® rewards upon announcement of winners and certification of eligibility by Sponsor. The terms related to lost, damaged or no longer available rewards are outlined in the UChoose Rewards® Program Terms & Conditions, which will govern rewards redeemed with Sweepstakes points. All taxes, fees, and surcharges are the sole responsibility of each winner, and each winner will be required to provide their Social Security Number for tax reporting purposes.

Miscellaneous

Sponsor reserves the right, in its sole discretion, to disqualify any individual it finds (a) to be tampering with the entry process or the operation of this Sweepstakes, (b) to be in violation of the UChoose Rewards® Program Terms & Conditions, (c) to be acting in violation of these Official Rules, (d) to be acting in a non-sportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten, or harass any other person or entity, or (e) to have provided any false or misleading information as part of the UChoose Rewards® registration process or the entry process for the Sweepstakes, including, without limitation, the provision of any false names, addresses, or email addresses.

Waiver of Liability

In NO EVENT will Sponsor be held accountable by winners, entrants, or otherwise, for (a) any of the rules herein, (b) delivery of the UChoose Rewards® points or rewards redeemed therewith, or (c) the condition of the rewards redeemed with UChoose Rewards® points. This limitation of liability is in addition to any waiver, disclaimer, or limitations provided for in the UChoose Rewards® Program Terms & Conditions.

By participating in the Sweepstakes, winners and entrants agree to hold harmless Sponsor, and its service agencies, independent contractors, officers, directors, employees, agents, and representatives, from any injury, loss, or damage to person, including death or property, due in-whole or in-part, directly or indirectly, to (1) the awarding, receipt, possession, acceptance or use/misuse of a prize, including UChoose Rewards® points or rewards for which the UChoose Rewards® points are redeemed, (2) participation in any Sweepstakes-related activity, or (3) participation in the Sweepstakes. Sponsor is not responsible for any typographical or other errors in the printing of this offer (including errors in advertising related to the Sweepstakes or in these Official Rules), administration of this Sweepstakes, or in the announcement or selection of winners.

In the event Sponsor is prevented from continuing with this Sweepstakes, or the integrity and/or feasibility of the Sweepstakes is undermined or compromised by any event or action whatsoever, Sponsor shall have the right, in its discretion, to abbreviate, modify, suspend, cancel, or terminate the promotion without further obligation, and if so abbreviated, reserves the right, but not the obligation, to award the prizes from among all valid and eligible entries received. All entries are the property of Sponsor and are not returnable.

Sponsor

Fiserv, Inc., 250 Johnson Road, Morris Plains, NJ 07950.

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